GRC 101
Introduction to Graphic Communications
(3 credits)
- Overview of Graphic Communications
- Visual Communications
- Communications Model
- Communications Process
- Visual Communications Theory
- Technologies/Working Procedures—Past, Current, and Future
- Employment and requirements in today's industry
- Typography
- Overview
- Terminology
- Measuring Type
- Basic Type Rules
- Legibility and Readability
- Punctuation, Proofreading
- Font Technologies
-
Design
& Production
- Basic Principles
- Design Process & Stages
- Thumbnailing & Storyboarding
- Image Capture
- Production Process
-
Color
- Defining & using
- Color Models,Strategies
- Reproducing color
- Issues
- Copyright, Trademark
- Public Domain, Royalty-free
- Business
- Work for hire
-
Images—Art, Illustration, Photogaphy
- Commercial and stock art
- Role of the illustrator
- Visual vs. Verbal information
- Types of photography
- Motion—film, video, & animation
- Composition and cropping
- Captions
-
Printing, Paper, & Production
- Printing Processes & Classifications
- Outputting
- Paper
- Inks
- Pre-press
- Post-production
- Clients, Campaigns & Branding
- Working with clients, teams
- Creative briefs
- Research and presentation
-
Newsletters
& Marketing Communications
- Purpose of Newsletters
- Newsletter Design and Components
- eZines, Magpapers
-
Identity & Collateral Materials
- Hospitality, Packaging Design
- Product and Logo Design
- Branding
- Letterheads, Envelopes, Business Cards
- Public Relations
- Advertising
- Advertising design
- Advertising elements
- Types of advertising
- Evolution of publishing
- History of magazines, newspapers
- Telling stories visually
- Audiences and markets—print, broadcast, online, wireless
- Design and Content
- Evolution of news delivery
- New Media
- Internet and Web sites
- Interactivity
- Animation
- Multimedia
- Social Networking
- Design for New Media
- Future of the New Media
- Emerging Technologies
GRC 103
Introduction to Computer Graphics
(3 credits)
- Computer basics
- The OS interface
- Hardware
- Software applications (Adobe Creative Suite)
- Basic computer procedures
- Operating System components & resources
- Issues
- Computer graphic software
- Bitmap software
(Photoshop)
- terminology
- tools—emphasis on selection tools
- methodologies—techniques, filters, layers
- Drawing software
(Illustrator)
- terminology
- tools—emphasis on the Pen tool
- methodologies—compound paths, masking, layering
- Bitmap vs. vector
- comparisons—advantages/disadvantages
- conversions
- Page layout software (InDesign)
- Terminology
- Resolution
- File formats
- Color models
- Scanning basics
- Workflow
- Page assembly
- Roundtripping
- Assets management
- PDF workflow
GRC 104 Layout
& Typography Fundamentals (3 credits) Go
To Top
- Communication Process
- Design Process
- Pre-design decisions
- Thumbnails
- Roughs
- Page Design and Layout Principles
- Emphasis
- Dominant Element
- Contrast and Conflict
- Proximity
- Balance
- Unity
- Alignment
- Repetition
- Coherence
- Flow (Eye movement)
- Typography Basics
- Terminology
- Basic Typograhic Rules
- Typesetting/Word Processing
- Fonts
- Creative Typography
- Designing with type
- Type as illustration
- Page Layout software
- InDesign basics
- Assets management
- Graphics
- Using Color
- Color Models and Terminology
- Use of Color
- Defining and Applying Color
GRC 105 History
of Graphic Design (3 credits) Go
To Top
- Prologue to Graphic Design= the visual message from prehistory through
the medieval era
- The invention of writing
- The Asian Contribution
- Alphabets
- Illuminated Manuscripts
- The Graphic Renassance=the origins of European typography and design
for printing
- Printing come to Europe
- The German Illustrated Book
- Renaissance Graphic Design
- An Epoch of Typographic Genius
- The Industrial Revolution = the impact of industrial technology upon
visual communication
- Typography for an Industrial Age
- Photography, the New Communication
- Popular Graphics of the Victorian Era
- The Art and Crafts Movement
- Ukiyo-e and Art Nouveau
- The Modern Era = Graphic design in the first half of the twentieth
century
- The Genesis of Twentieth - Century Design
- The Influence of Modern Art
- Pictorial Modernism
- A New Language of Form
- The Bauhaus and the New Typography
- The Modern Art Movement in America
- The Age of Information — Graphic design in the global village
- The International Typographic Style
- The New School
- Corporate Identity and Visual Systems
- The Conceptual Image
- National Visions within a Global Dialogue
- Postmodern Design
- The Digital Revolution
GRC 107 Design
Fundamentals (3 credits) Go
To Top
- Overview
- Elements of
Design
- line, shape, value, texture and color
- Principles of
Design
- balance, proportion, dominance, movement and unity
- Form
- Organization
- picture plan
- picture plan
- space
- negative/ positive
- Principles of
Organization
- Harmony
- repetition
- rhythm and movement
- motif
- pattern
- Variety
- Balance
- Line
- Vocabulary of line
- Physical
characteristics
- measure
- type
- direction
- location
- character
- Expressive
properties of line
- Line as related to
other elements
- line and shape
- line and value
- line and texture
- line and color
- Spatial
characteristics of line
- Line and
representation
- Shape
- Vocabulary of shape
- Uses
of shape
- shape and the principles of design
- balance
- control of attention
- Shape
and space
- Depth
- planes and volumes
- geometric perspective
- intuitive space
- Response to Shape
- Content
- Meaning
- Expression
- Value
- Vocabulary
- Uses of value
- Expressive uses of value
- Compositional functions
- open and closed compositions
- Texture
- Vocabulary
- Types of texture
- actual
- collage
- simulated
- abstract
- invented
- Texture and pattern
- Texture and composition
- dominance and movement
- psychological factors
- texture and space
- Color
- Vocabulary
- Nature of color
- scientific history
- source of color
- Physical properties
- hue
- value
- chroma (intensity)
- Color relationships
- other color wheels
- warm and cool colors
- simultaneous contrast
- complementaries
- Uses of color
- emotions and feelings
- balance
- symbolize ideas
- space
- create interest through balance and movement
- identify objects
- Space
- Vocabulary
- Types
- Traditional types of space indication
- size
- position
- overlapping
- transparency
- inter penetration
- sharp and diminishing details
- converging parallels
- geometric perspective
- one point perspective
- two point perspective
- Spatial properties
- line and shape
- shape and space
- value and space
- texture and space
- color and space
- Three-dimensional Space
- Concepts
- sculpture
- relief
- fiber work
- product design
- Materials and Techniques
- Elements of 3D design
- shape, value, space, texture, line and color
- Principles
- balance
- proportion
- movement
- dominance
GRC 109 Color
& Design (3 credits) Go
To Top
GRC 110 Rendering & Illustration (3 credits) Go
To Top
GRC 119 Computer Graphics/Digital Media (3
credits) Prerequisite:
GRC 103 Go
To Top
GRC 125B Graphics Software (.5-1 credit) Go
To Top
GRC 140 Electronic
Publishing I (3 credits) Prerequisites:
GRC 103 and GRC 104.
Go
To Top
- Principles of Electronic Publishing
- Traditional vs. Electronic
- Terminology
- Orientation to Page Layout software using Adobe InDesign for Macintosh or Windows
- Publication/Document Design Principles
- Basic Layout Terminology
- Layout Design & Specifications
- Type & Graphic Usage
- Templates, Style Sheets, Master Pages
- Typesetting/Word Processing
- Fonts
- Type Terminology
- Creating, Importing, & Manipulating Text
- Paragraph Formatting, Tables & Lists
- Graphics
- Creating with InDesign tools
- Importing & Manipulating within InDesign
- Electronic Page Assembly
- Scanning & Image/Graphic Enhancement
- Review of Line Art Scanning
- Halftones & B&W Continuous Tone Scans
- Designing and Using Color
- Outputting
- Creating Separations & Printing
- Service Bureau Services
- Pre-flighting files
GRC 156 Computer Illustration I (3 credits) Prerequisite:
GRC 103. Go
To Top
GRC 158 Cartooning (3 credits) Go
To Top
GRC 161 Advertising
Design I (3 credits) Prerequisite:
GRC 104. Go
To Top
GRC 165 Electronic Painting (3 credits) Prerequisite:
GRC 103. Go
To Top
GRC 173B Digital Photo Retouching (2 credits) Prerequisite:
GRC 103. Go
To Top
GRC 175
Web Design & Publishing I
(3 credits)
Prerequisite: GRC 119.
Go
To Top
- Internet / Web basics
- Brief history
- Standards
- Technologies (email, ftp, http)
- Browser basics
- Web Design overview
- Web as a medium
- Client side / Server side
- Web generations
- Web Page standards (navigation, download speed, understandability,
stickiness, content, design)
- Form vs. Function
- Design issues
- User Interface Design
- Interface usability issues
- Navigational design and usability issues
- Navbars
- Template
- Web Page Elements
- Basic HTML construct, building blocks*
- Editing code
- Working with images
- Working with links
- Kinds (relative, absolute, anchors, email, image)
- Making/editing links
- Changing colors
- Insert and playing media
- Using the Code Reference, Quick Tag Editor.
- Selecting Parent and Child Tags.
- Inserting Comments.
- Setting HTML Preferences.
- Cleaning Up HTML.
- XHTML
- Color
- Web safe, setting page/background color
- Formats—images, multimedia
- Production Tools
- HTML editors
- WYSIWYG applications
- Dreamweaver
- Setting up a local site
- Site Window
- Moving Files
- Managing Asset
- Other applications
- Image Editor
- Animation
- Audio
- Video
- Pre-production
- Acquiring the web project (initial contact to contract)
- Planning
- Flowcharting
- Templates
- Title Blocks
- Setting up the work environment (browser, FTP client, web editor)
- Layout and Design
- Design principles (clarity, consistency, unity, contrast, simplicity,
structure, emphasis)
- Design issues (color, frames, fonts, resolution, browser inconsistencies)
- Fonts and typography
- Formatting type
- Special Characters,
- Spelling Check
- Lists (Dreamweaver and HTML)
- Cascading Style Sheets
- Applying, removing, creating, editing
- Controlling layout design
- Frames
- Good, bad, and ugly
- Navigation with frames
- Setting up a frameset
- Tables
- Setting up, adjusting, adding/removing rows and columns
- Merging/spitting cells
- Aligning
- Working in Standard View
- Image Tables
- Slicing/assembling images
- Graphics with Image maps
- Flash
- PDF
- CSS positing and layers
- Absolute vs. Relative
- Creating, selecting, renaming, moving, resizing
- Creating mockups in a graphic editor (Illustrator . Photoshop)
- Accessibility and Internationalization issues
- Content Creation
- Writing for the web
- Capturing, preparing images (scanning, digital cameras)
- Inserting images
- Optimizing
- Rendering type
- Animation
- Creating, using animated GIFs
- Basic SWF animation
- Creating Flash Objects in Dreamweaver
- DHTML
- Digital audio/video overview
- Interactivity, Feedback
- Rollovers
- Forms
- Creating, formatting (text boxes, checkboxes, radio buttons,
menus/lists)
- Submit/Reset buttons
- Email
- Other types (programmed, database-driven, user-to-user)
- Scripts
- Status bar message
- Popup message
- Preload images
- Site Testing and Optimization
- Site check (consistency, links, browser compatibility, media, code
validation)
- Speed optimization
- Usability testing
- Implementation, Marketing
- Client sign-off
- Uploading and launching
- Search engine listings
- Banner ads
- Advertising and other offline strategies
- Hosting
- Housing the site
- Name registration
- Service providers
GRC 179
Multimedia Design & Production I
(3 credits) Prerequisite
:
GRC 119. Go
To Top
GRC 183 Electronic Imaging I (3 credits) Prerequisite:
GRC 103. Go
To Top
GRC 185 Computer Animation I (3 credits) Prerequisite:
GRC 119. Go
To Top
GRC 188 Web Animation & Interactivity I (3 credits) Go
To Top
GRC 207 Electronic Design (3 credits) Prerequisite:
GRC 107 and GRC 119. Go
To Top
GRC 228B 3D Electronic Design (3 credits). Prerequisite:
GRC 107 or 195. Go
To Top
GRC 229 Advanced Typography (3 credits) Prerequisite:
GRC 104, 107. Go
To Top
GRC 240B Electronic Publishing II (3 credits) Prerequisite:
GRC 140. Go
To Top
GRC 256B Computer Illustration II (3 credits) Prerequisite: GRC 156. Go
To Top
GRC 264B Advanced Illustration (3 credits) Prerequisite:
GRC 110. Go
To Top
GRC 271 Advertising Design II (3 credits) Prerequisite:
GRC 161. Go
To Top
GRC 275B Web
Design & Publishing II (3
credits) Prerequisite:
GRC 175. Go
To Top
GRC 278B
Electronic Prepress(3 credits)
Prerequisite:
GRC 140 and GRC 156. Go To Top
- Life Cycle of a Print Job
- The Olden Days
- Brave New World: Desktop Publishing
- Job Submission
- Glossary of Printing Terms
- Color and Commercial Printing
- Describing Color
- Prepress Terms
- Computer Graphics
- Image Resolution and Line Screen
- Printing Technologies
- Offset Lithography
- Other Printing Processes
- Printing Terms
- Imposition and Binding
- Binding and Finishing Terms
- Constructing a Publication
- Guidelines for Specifying Colors
- Using a Color Management System
- Correcting Color
- Color Terms
- Scanning Tips
- Image Size, Interpolation, and Resampling
- Graphic File Formats
- Special Techniques
- Compensating for Register Error
- Screen Frequency, Resolution, and Gray
- Ink On Paper
- Fundamentals of Black-and-White Printing
- Fundamentals of Color Printing
- Press Issues
- Digital Printing
- Your Monitor is Not Made of Paper
- Dot Gain
- Binding and Finishing
- One Size Does Not Fit All
- Folding: High-Speed Origami
- Imposition
- Binding Methods
- Moving Beyond Two Dimensions
- Using Type and Fonts
- Font Formats
- Typographic Terms
- Font Flavors
- Activating Fonts in the Operating System
- Font Management Programs
- Font Licensing Issues
- Cross-Platform Issues
- Crossing The Great Divide
- File Naming
- Fonts
- Graphics Formats
- Imaging and Proofing
- Desktop Proofing Options
- What to Send to Production
- Checking Your Files
- Including a Report
- Color Proofing
- Types of proofs
- Checking color proofs
- Color bars
- Archiving Your Work
- Job Submission
- Preparations During the Design Process
- Talking with the Printer
- Planning for Print
- Sending Job Files
- Preparing for Proofing Cycles
- Attending a Press Check
- Project Management Guidelines
- The Publishing Process
- Money Matters
- Reviewing Your Requirements
- Who Does What?
- Selecting Vendors
- Decisions Involving Your Printer
File Handoff Checklist
- Preparing Raster Images
- Ancient Times: B.P. (Before Pixels)
- Now: A.P. (All Pixels, All the Time)
- Resolution and Image Fidelity
- Appropriate Image Formats for Print
- Inappropriate Image Formats for Print
- Photoshop Production Tips
- Off to a Good Start
- Working in Layers
- Transparency
- Silhouettes and Masking
- Beyond CMYK
- Beyond Pixels
- Saving for Other Applications
- Vector Graphics
- Vector File Formats
- Handling Text
- Incorporating Images into Vector Files
- Avoiding Unnecessary Complexity
- Illustrator Production Tips
- Why Versions Matter
- Saving for Earlier Versions
- Simplifying Complex Artwork
- Using Filters and Effects
- Creating 3D Artwork
- Transparency
- Flattening Transparency
- Linked and Embedded Images
- Blended Objects
- Changes in Pantone Recipes
- Saving for Other Applications
- FreeHand Production Tips
- Fonts and Graphics
- Special Effects
- Simplifying Complex Artwork
- Exporting Freehand Files
- Linked Graphics, Package, and Prepare for
- Output Tips for Working with Page-Layout Files
- InDesign Production Tips
- Graphics
- Using Native Files
- Swatches
- Converting Legacy QuarkXPress and PageMaker Files
- General Document Issues
- Transparency
- Finding & Fixing Problems
- PDF Creation Methods
- PDF Creation Settings
- Acrobat Production Tips
- Acrobat Product Line
- Where Do PDFs Come From?
- Creating PDF Files
- Editing PDF Files
- Print Production Toolbar
- Using External PDF Editors
- Print Production Resources
- Organizations
- Conferences and Trade Shows
- Design and Printing Books
- Software-Specific Books
- Publications
GRC 279B Multimedia Design & Production II (3 credits) Prerequisite:
GRC 179. Go
GRC 283B Electronic Imaging II (3 credits) Prerequisite:
GRC 183. Go
To Top
GRC 288B Web Animation & Interactivity II (3 credits). Prerequisite:
GRC 188B. Go
To Top
GRC 289B Special
Projects for Graphic Communications (1–3 credits) Prerequisite:
21 GRC course credits. Go
To Top
GRC 290 Internship for Graphic Communications (1–3 credits). Go
To Top
GRC 293B Job
Preparation for Graphic Communications (2
credits) Prerequisite:
15 hours of GRC credit. Go
To Top
GRC
294B Portfolio Workshop (1
credit) Prerequisite:
21 credits of GRC coursework.
Go
To Top
Courses
Outcomes | Course Outlines | Software
Taught/Used by Course | Course Numbering
Changes |