Instructor: Linda Gertsein Wadleigh
Phone:        651-5911
E-mail:        linda_wadleigh@ccsn.nevada.edu
Office:        WCC bldg.A Rm 171-K

                                         SYLLABUS

        COURSE DESCRIPTION
         An introductory course in the application and appreciation of basic principles and elements of design, including form, shape, value, spatial relationships and color. Emphasis will be placed on developing creative skills and working with design process.

        GOALS
         Fundamental concepts and design processes are developed in elementary exercises. Clearly determined conditions are manipulated, analyzed and developed over a period of time using simple graphic methods. An understanding of the foundations of visual communication is the results.

        COURSE OUTCOMES
          Students will be able to:

• Verbalize, analyze and evaluate " good design"
•  Apply design principles in work usable for portfolios and job applications
•  Utilize technology in appropriate class projects
•  Have exposure to " art history and history of design" through slides and lectures thus becoming aware of differences in cultural backgrounds and geography and how to apply this awareness to the commercial graphic field.
•  Understanding the act creativity, its process and apply this to their own conceptual thinking.

•  Convert thumbnails to full size renderings and drawings using grids
•  How to computate size relationships in terms of background and foreground

•  Take direction from client or art director, to fulfill specified assignment.
•  To communicate effectively with clients, art directors and peers to achieve the necessary specifications of the assignment given.
•  To develop experience in collaborating with a team, co-student instruction and the instructor.

     I. OVERVIEW
       A. Elements of Design
             1. line, shape, value, texture and color
       B. Principles of Design
              1. balance, proportion, dominance, movement and unity
    II. FORM
       A. Organization
             1. picture plan
             2. picture plan
             3. space
             4. negative/ positive
        B. Principles of Organization
             1. Harmony
                 a. repetition
                 b. rhythm and movement
                 c. motif
                 d. pattern
        C. Variety
        D. Balance
             1. dominance
     III. LINE
        A. Vocabulary of line
        B. Physical characteristics
             1. measure
             2. type
             3. direction
             4. location
             5. character
        C. Expressive properties of line
        D. Line as related to other elements
             1. line and shape
             2. line and value
             3. line and texture
             4. line and color
         E. Spatial characteristics of line
         F. Line and representation
       IV. SHAPE
          A. Vocabulary of shape
          B. Uses of shape
             1. shape and the principles of design
                  a. balance
                  b. control of attention
          C. Shape and space
             1. Depth
                  a. planes and volumes
                  b. geometric perspective
                  c. intuitive space
           D. Response to Shape
              1. Content
              2. Meaning
              3. Expression
        V. VALUE
           A. Vocabulary
           B. Uses of value
           C. Expressive uses of value
               1. chiaroscuro
               2. tenebrism
           E. Compositional functions
               1. open and closed compositions
        VI. TEXTURE
            A. Vocabulary
            B. Types of texture
                 1. actual
                 2. collage
                 3. simulated
                 4. abstract
                 5. invented
            C. Texture and pattern
            D. Texture and composition
                 1. dominance and movement
                 2. psychological factors
            E. texture and space
        VII. COLOR
            A. Vocabulary
            B. Nature of color
                 1. scientific history
                 2. source of color
           C. Physical properties
                 1. hue
                 2. value
                 3. chroma (intensity)
           D. Color relationships
                1. other color wheels
                2. warm and cool colors
                3. simultaneous contrast
                4. complementaries
           E. Uses of color
                1. emotions and feelings
                2. balance
                3. symbolize ideas
               4. space
                    a. create interest through balance and movement
               5. identify objects
        VIII. SPACE
            A. Vocabulary
            B. Types
                 1. decorative
                 2. plastic space
            C. Traditional types of space indication
                 1. size
                 2. position
                 3. overlapping
                4. transparency
                 5. inter penetration
                 6. sharp and diminishing details
                 7. converging parallels
                 8. geometric perspective
                     a. one point perspective
                     b. two point perspective
            D. Spatial properties
                  1. line and shape
                  2. shape and space
                  3. value and space
                 4. texture and space
                  5. color and space
     IX. THREE DIMENSIONAL SPACE
           A. Concepts
                1. sculpture
                2. relief
                3. fiber work
               4. product design
           B. Materials and Techniques
               1. nontraditional
           C. Elements of 3D design
               1. shape, value, space, texture, line and color
           D. Principles
               1. balance
               2. proportion
               3. movement
               4. dominance
 
 

ATTENDANCE
All students are expected to attend class. Each class will begin ON TIME and each student is expected to be punctual. It will be the student's responsibility to ask the instructor what information was missed in he/she absence. Student's absent more than three unexcused absences will be decreased one full letter grade from the final grade.

CARE OF COLLEGE MATERIALS
Any materials supplied by the College will be loaned to the student with the understanding they will exercise care and responsibility in its use.
 

COUNSELING/ HELP
The instructor will be available to discuss special problems. Please call or e-mail to set up an appointment or come to class early. If a student has a disability, assistance is available through the college. Tutoring is available through the college also for all students. Please inquire about this if needed.

DISABILITY RESOURCE CENTER(DRC)
If you have a documented disability that may require assistance, you will need to contact the DRC for coordination of your academic accommodations. The DRC  is located in student services on each campus. For Cheyenne : 651-4760, West Charleston: 651-5089 and Henderson: 651-3086. For students that would like to earn a little extra cash, stop by the DRC  to fill out a job interest card.

GRADING
Final grades will be determined from an assessment of progress in learning, by the quality of ideas, execution, presentation, critiques and by comparison with work of your peers. Projects will vary in length. Projects are due at the beginning of class and must be complete at that time. If a project is late, you will lose a grade off the top. The semester grade will also reflect factors such as improvement, attendance and critique participation.

PROJECTS
Projects grading criteria is as follows:
  following directions.........20 points
  presentation.....................10 points
  deadline............................10 points
  design quality...................30 points
  originality/creativity.........20 points
  superior quality................10 points
                      Total:   100 points
 
 
 

BREAKDOWN
Projects 1-10......................................100 points each
Big projects.200 points each..............400 points
Ungraded projects..50 points each...200 points
Final Project............................... .........300 points
Attendance/ participation ect............100 points
                             Total..............2000 points
 

2000-1900 points = A
1899-1869 points = A-
1868-1837 points = B+
1836-1800 points = B
1799-1769 points = B-
1769-1738 points = C+
1737-1700 points = C
1699- 1669 points = C+
1668- 1600 points= D+
1599-1569 points = D
below 1568 points = F