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Say you really want to
learn more about marketing. Start thinking
of aspects of marketing
that interest you, for example:
O.K. you've chosen: marketing to special groups.
Narrow again by focusing on a sub-topic:
one particular product -- cars or cosmetics
an
age group -- marketing to
adolescents or seniors
a
location -- marketing in
Japan or Canada
via
one medium -- marketing in
magazines or on TV
a
population -- to
minorities or women
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It's often helpful to
write
out your topic as a sentence or a question, for instance:
How
do companies market cosmetics to teenage women?
Next identify the keywords that
describe your topic.
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